Australia’s Chinese Community Prefer Turnbull Over Shorten as PM Australia’s largest ethnic community, the Chinese, are preparing to vote strongly towards the Liberal Party in the forthcoming Federal Election, with 72% of Chinese preferring Malcolm Turnbull as Prime Minister on a two-party basis, according to a new poll of Chinese-Australian voters. This and other findings […]

Check out Mediabrands’ first-of-its-kind study on viewability; across nearly 10,000 participants and over 185 different ad scenarios with the objective of quantifying the relationship between viewability and brand metrics. In a nutshell: How long a digital ad is seen is more important than how much of the ad is visible. Here’s an infographic snap-shot of […]

Anomaly’s Head of Solutions, Jane Watson, has been invited to speak during Qualtrics’ upcoming webinar – The Future of Technology in Market Research. Register for this lunchtime webinar now via this link: Jane will provide tips on: – The Impact of the mobile revolution for today’s market researchers – Integrating real-time consumer response into […]

IPG ups rigour on 100% viewable and fraud-free digital delivery

IPG Mediabrands Australia has launched a media industry initiative that focuses on 100% viewable and fraud-free delivery of digital media bookings. Its investment and intelligence division, Magna Global, is spearheading the initiative called ‘Project Quality’. The project has been 18 months in development and is designed to instigate action in all sectors of digital media […]

Darren Stein Joins IPG’s Anomaly As General Manager

Darren Stein Joins IPG’s Anomaly As General Manager IPG Mediabrands’ Research and Analytics business Anomaly has hired former News Corp executive Darren Stein as general manager, a new position reporting to Anomaly managing director Jarrod Martin Anomaly has been one of IPG Mediabrands’ fastest-growing divisions in the past 12 months. Clients are increasingly benefiting from […]

Why Mobile Research Apps Can Be Gold For Modern Marketers Trying to measure whether your digital campaign is driving customers in-store? Evaluating the brand impact of your recent out-of-home campaign? Sizing up an event sponsorship opportunity? There’s a new breed of Mobile Research Apps for modern Marketers that answers all this and more, writes Melanie Ingrey from research, analytics and data visualisation group, Anomaly. Check […]

Jarrod Martin to Lead Anomaly

May 1st, 2013: Jarrod Martin has been appointed managing director of Marketing Sciences Australia, the data and analytics division of IPG Mediabrands Australia. He has 15 years experience in analytics and data-driven marketing and since 2007 he has run the independent analytics business DIG Consulting. Henry Tajer, executive chairman of IPG Mediabrands, said Martin is […]