Anomaly is a boutique research and analytics unit specialising in the media, marketing and advertising sectors. We are a key division of IPG Mediabrands Australia, the fastest growing full-service marketing communications group designed for the new era of consumer and brand engagement.

The people who work at Anomaly are a constantly curious bunch. You may remember us from school – we were the kids in class who always asked ‘why’. And we still do. We are constantly challenging data and research to develop those insight nuggets that help our clients to an advantage over their competitors.

We are also highly collaborative. We work with a huge range of technology partners and clients on issues where we encourage our people to express their points of view and bespoke solutions to some rather complex issues. Our teams are located in Sydney and Melbourne.

Pioneering is also a word that applies to Anomaly, because we leverage technology and techniques to do things faster and better than anyone else. In creating this leverage we are constantly evolving with the technology and the insights so we work faster and more effectively to ensure we are at the forefront in clients’ decision-making processes.