Sample Size Calculator
When conducting A/B testing, it is important to understand whether the test results are significant (ie the result was not due to chance). The calculator below allows you to determine the significance of a test given results. Enter the percentage (consideration, prompted awareness etc) and the sample sizes (how many people were contacted).
Confidence Interval Calculator
When conducting research, there is always a margin of error associated with the result – when conducting the study again the result can always be slightly different. To understand the best and worst case scenario associated with a given test, complete the percentage figure and sample size below.