Australia’s Chinese Community Prefer Turnbull Over Shorten as PM

Australia’s largest ethnic community, the Chinese, are preparing to vote strongly towards the Liberal Party in the forthcoming Federal Election, with 72% of Chinese preferring Malcolm Turnbull as Prime Minister on a two-party basis, according to a new poll of Chinese-Australian voters.

This and other findings from new research from multicultural communications agency IDENTITY and the research and analytics agency Anomaly, both part of IPG Mediabrands Australia.

The IDENTITY-Anomaly Poll is believed to be the first to measure Chinese voter sentiment for the forthcoming Federal Election. The voting sentiments of the Chinese community and other major migrant groups are not adequately picked up in ‘mainstream’ polling due to the lower level of English language proficiency within these communities.

There are more than 650,000 Chinese speakers in Australia. Almost 75% of this community are highly or quite interested in Federal Election issues, but their priorities are different to the issues that dominate mainstream media.

Read more about IPG multi-cultural agency IDENTITY at

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