Check out Mediabrands’ first-of-its-kind study on viewability; across nearly 10,000 participants and over 185 different ad scenarios with the objective of quantifying the relationship between viewability and brand metrics. In a nutshell: How long a digital ad is seen is more important than how much of the ad is visible. Here’s an infographic snap-shot of the key take-aways and proof points. Read the WSJ article here

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