IPG ups rigour on 100% viewable and fraud-free digital delivery

IPG Mediabrands Australia has launched a media industry initiative that focuses on 100% viewable and fraud-free delivery of digital media bookings.

Its investment and intelligence division, Magna Global, is spearheading the initiative called ‘Project Quality’. The project has been 18 months in development and is designed to instigate action in all sectors of digital media placement, including exchanges and publishers.

Key to the Mediabrands initiative will be a client dashboard that will be given to clients and publishers to allow them to see how their campaigns are performing across key metrics including: measurable impressions, viewable impressions, fraud, and the percentage of impressions that are on target. #PoweredbyAnomaly

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