Industry & Market Insight

Environment, competitors and economics all have an effect on the success of marketing, constantly delivering new opportunities and threats to brands. We can help your business better understand the market in which it operates, quantifying the importance of various influences and monitoring any shifts in those influences.

Common client questions
  • What are the drivers and barriers in the market?
  • Where are the biggest opportunities in the market?
  • How are we positioned in the market vs our competitors and how is that changing over time?
  • What does the Australian media landscape look like and how is it changing?
  • What media and advertising strategies are my competitors adopting?
  • What drives fluctuations in my business results?
  • How are market influences changing over time?
  • How is the Australian market different to other markets around the globe?
Industry and market insight