Portfolio Management & Pricing
Managing a stable of sub-brands can deliver efficiencies and result in a strong, well-loved mother brand. Understanding the interplay between those sub-brands and identifying any halo effects is crucial in successful, efficient portfolio management and is something we can help with.
Common client questions
- How can I best allocate budget across my portfolio of sub-brands?
- What is the optimum pricing of each product within my portfolio?
- What brand halos exist across my portfolio?
- What competitor impacts can erode my portfolio?