Portfolio Management & Pricing

Managing a stable of sub-brands can deliver efficiencies and result in a strong, well-loved mother brand. Understanding the interplay between those sub-brands and identifying any halo effects is crucial in successful, efficient portfolio management and is something we can help with.

Common client questions
  • How can I best allocate budget across my portfolio of sub-brands?
  • What is the optimum pricing of each product within my portfolio?
  • What brand halos exist across my portfolio?
  • What competitor impacts can erode my portfolio?