Why Mobile Research Apps Can Be Gold For Modern Marketers

http://www.bandt.com.au/newsletter/mobile-research-apps-can-gold-modern-marketers Trying to measure whether your digital campaign is driving customers in-store? Evaluating the brand impact of your recent out-of-home campaign? Sizing up an event sponsorship opportunity? There’s a new breed of Mobile Research Apps for modern Marketers that answers all this and more, writes Melanie Ingrey from research, analytics and data visualisation group, Anomaly. Check […]

Jarrod Martin to Lead Anomaly

May 1st, 2013: Jarrod Martin has been appointed managing director of Marketing Sciences Australia, the data and analytics division of IPG Mediabrands Australia. He has 15 years experience in analytics and data-driven marketing and since 2007 he has run the independent analytics business DIG Consulting. Henry Tajer, executive chairman of IPG Mediabrands, said Martin is […]