Why Mobile Research Apps Can Be Gold For Modern Marketers


Trying to measure whether your digital campaign is driving customers in-store? Evaluating the brand impact of your recent out-of-home campaign? Sizing up an event sponsorship opportunity? There’s a new breed of Mobile Research Apps for modern Marketers that answers all this and more, writes Melanie Ingrey from research, analytics and data visualisation group, Anomaly. Check out the article on B&T.


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